Google just made a big change to how cryptocurrency ads work in the UAE! If you’re into crypto or run a crypto business, this update is important.
Starting February 26, 2025, Google will allow crypto exchanges and software wallets to advertise in the UAE only if they meet specific rules and get Google’s approval.
What Are the New Rules?
To advertise crypto-related services in the UAE, businesses must:
- Get a license from one of these regulators:
- Follow all local legal requirements.
- Get certified by Google before running ads.
Why Did Google Change Its Policy?
Google wants to protect users from scams and make sure only legit crypto companies can advertise. Since crypto is risky, this step ensures businesses are properly regulated.
What Happens If Companies Don’t Follow the Rules?
If a crypto company violates Google’s policy, their ad account will be suspended. But they’ll get a 7-day warning before any suspension.
How Does This Impact Crypto in UAE?
This update means that top crypto exchanges like Binance, OKX, and Crypto.com can now target UAE customers with ads. Even local exchanges like BitOasis, M2, and CoinMENA can advertise.
Even crypto custodians (companies that store crypto safely) like Komainu and Liminal will now be able to promote their services on Google.
Why the UAE Loves Crypto
The UAE is becoming a crypto hub in the Middle East. More than 30% of the population owns crypto! And with big investments like $436 million from UAE’s sovereign wealth fund into BlackRock’s Bitcoin ETF, the country is going all in on digital assets.
Conclusion
Google’s update is a win for the crypto industry in the UAE. It allows legit businesses to advertise while keeping scams out. If you’re in crypto, make sure you’re licensed and Google-certified before running ads!
Also Read: Google’s New Search Policies Shake Up Digital Publishing in 2025
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