Instagram Reels is one of the biggest opportunities for brands in 2025. With Instagram’s algorithm prioritizing Reels, businesses can reach millions for free, boost engagement, and even drive sales—all without spending money on ads. But just posting random videos won’t work. Reels need a strategy. You must create content that grabs attention, keeps viewers watching, … Read more
Instagram has rolled out a highly anticipated feature that allows users to schedule direct messages (DMs) in advance. This update is designed to enhance the messaging experience by enabling users to send messages at the most convenient time—without worrying about interrupting their friends or missing important moments. Alongside this new feature, Instagram has also introduced … Read more
Meta, the parent company of Instagram and Facebook, has long faced criticism for tracking user activity across websites and apps. This data collection is used for targeted advertising, often leading users to see ads related to their recent online searches. To address these privacy concerns, Meta has introduced a feature called “Activity Off-Meta Technologies”, allowing … Read more
Social media has transformed the way people consume content, interact with brands, and follow personalities. With Instagram evolving into a shopping-driven and video-first platform, influencers have taken center stage, often surpassing traditional celebrities in popularity. Brands are now favoring Instagram influencers over A-list celebrities due to their authenticity, relatability, and strong audience engagement. But why … Read more
In an era where music plays a crucial role in self-expression, Instagram has taken a step forward by integrating a brand-new music-sharing feature into Direct Messages (DMs). This feature allows users to send 30-second song previews within chats, making conversations more engaging and personalized. Whether you’re recommending a favorite track, introducing a new artist, or … Read more
Instagram is testing a new dislike button for comments, a feature designed to help users downvote inappropriate or irrelevant remarks. This move is aimed at curbing toxic discussions, improving comment moderation, and fostering a more positive online environment. While the dislike button is still in the testing phase, its potential implications for user engagement and … Read more
Social media platforms like Facebook and Instagram have become deeply embedded in our daily routines, social media platforms like Facebook and Instagram have become integral to our daily lives. Owned by Meta, these platforms collect vast amounts of user data to improve functionality, personalize ads, and deliver tailored content. However, the scale and depth of … Read more