Why Are Instagram Influencers More Popular Than Celebrities?

Why Instagram Influencers Are More Popular Than Celebrities

Social media has transformed the way people consume content, interact with brands, and follow personalities. With Instagram evolving into a shopping-driven and video-first platform, influencers have taken center stage, often surpassing traditional celebrities in popularity. Brands are now favoring Instagram influencers over A-list celebrities due to their authenticity, relatability, and strong audience engagement. But why … Read more