The secret? Brand Archetypes! Learn how to define your brand’s personality & connect deeply with your audience!
Brand archetypes are universal personality types that help brands create emotional connections with customers!
1️⃣ The Hero – Inspires and leads (Nike) 2️⃣ The Explorer – Seeks adventure (Jeep) 3️⃣ The Creator – Innovates and disrupts (Apple) 4️⃣ The Caregiver – Nurtures and protects (Johnson & Johnson) 5️⃣ The Ruler – Commands authority (Rolex) 6️⃣ The Magician – Transforms experiences (Disney) 7️⃣ The Sage – Shares wisdom and knowledge (Google) 8️⃣ The Everyman – Relatable and friendly (IKEA) 9️⃣ The Rebel – Challenges norms (Harley-Davidson) 🔟 The Innocent – Spreads positivity (Coca-Cola)
– Creates a strong brand identity – Builds deeper emotional connections – Helps you stand out in a crowded market
– Understand your brand’s mission and values – Know your target audience’s emotions and desires – Align your messaging and visuals with your archetype
Logo and Colors – Match your archetype’s personality Messaging and Voice – Stay consistent in tone and storytelling Marketing and Ads – Align with your brand’s core identity
The strongest brands have a clear identity. It’s time to define yours.
Your brand is more than a business—it’s a story waiting to be told. Find your archetype and stand out.